A curl cream that brings out your natural texture – your way 💚

Curls, waves, coils or straight strands looking for a little shine

Our Curl Defining Cream is a lightweight styling cream that defines, hydrates and softens – made for all tangled hair types. No stickiness, no stiffness – just happy, moisturised hair with shape and bounce.

Whether you're styling your kid’s curls before school, refreshing your own waves, or slicking your straight hair into a shiny bun – this little tube does it all.

What is Curl Cream – and why use it?

A good curl cream helps define and moisturise curls and waves, making them easier to style and softer to touch. But ours goes a little further.

Rufs Curl Cream is formulated with ecological shea butter and coconut oil to deeply nourish the hair – and it includes built-in heat and colour protection. That means it’s safe to use with diffusers and hair dryers, and kind to hair that’s been coloured or lightened.

And because it’s free from fragrance, microplastics, silicones, parabens and sulfates, it works for sensitive scalps too.

Who is it for?

This curl cream is made for anyone with hair that tangles easily or craves definition – no matter your curl pattern.

From soft 2A waves to tight 4C coils – and even straight hair (1A–1C) when you want a sleek, shiny look – Rufs Curl Cream is here to support your texture, not change it.

Use it on yourself, your child, your teen – it’s dermatologically tested and approved from day one (with grown-up supervision for the little ones, of course).

See how it looks on different hair types in the pictures of the blog

How to use

• Apply to damp or towel-dried hair
• Scrunch to enhance curls or waves
• Let air dry – or diffuse for extra bounce
• Want a slick look? Use it to smooth hair back into a ponytail or bun – no gel needed

Pair it with our Leave-In Conditioner for extra moisture, or use it on its own for effortless styling with hold and hydration.

Key benefits

• Defines curls and waves
• Adds shine and soft, flexible hold
• Moisturises without heaviness
• With ecological shea butter and coconut oil
• Built-in heat and colour protection
• Fragrance-free and gentle on sensitive scalps
• Vegan and developed and tested to work on newborns
• Comes in a tube made from renewable, plant-based plastic

FAQ 

What’s the difference between Curl Cream and Leave-In Conditioner?

Think of Leave-In as a drink of water for thirsty hair – it hydrates, detangles and preps the hair for styling. Curl Cream, on the other hand, adds shape and hold.
Want both? Use Leave-In first, then finish with Curl Cream for extra moisture and definition.

Can I use Curl Cream on straight hair?

Yes! It won’t curl your hair (nothing will unless there’s curl in your strands), but it works beautifully for slick-back styles or to reduce flyaways and add shine.

Is Curl Cream safe for kids?

Yes. It’s dermatologically tested, fragrance-free and approved to use on kids from 0 years old – just make sure to apply under adult supervision if your child is small.

Does it protect against heat?

Yes! Rufs Curl Cream includes built-in heat and colour protection, so you can diffuse or blow-dry without stressing your strands.