Let's talk hair! Discover hair care tips, product guides and inspiring stories celebrating all hair types. Find the best hair care products and get inspired with Rufs. Join the conversation! 

At Home with the Aulin Family

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A wash day with the Hallbäck trio!

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Clean Hair Care – What Does It Really Mean?

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Leave-In Conditioner vs. Detangling Spray – What’s the main difference between them?

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A conversation with Sarah Åsard – Expert on Textured Hair

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Hear our founder talk about why she started Rufs

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Sunny chat in Lisbon with Shabnam: Hair, identity and life

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Why Animating Textured Hair is Such a Challenge

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