Safe Hair Care for Newborns and Sensitive Skin

Gentle, fragrance-free and made for newborn hair and sensitive skin

When your baby is brand new in the world, every choice feels important. Especially the ones that touch their skin and hair – so soft, so delicate. Do you really need to use products from the start? What’s safe? And how do you know what’s best for your baby?

In this guide, we’ll walk you through the essentials of newborn and baby hair care – and why we at Rufs created fragrance-free baby products designed to be safe from day one.

Do babies need hair care products?

The short answer: not always. Many newborns do just fine with warm water and a little oil. But some babies are born with a full head of hair – and it can get tangled, sticky, or dry from bath water, spit-up or milk.

That’s when a mild, fragrance-free shampoo or conditioner for babies can make bathtime easier and gentler – without irritating sensitive skin.

How to choose the right hair care for your baby

When choosing hair care for your baby, look for products that are:

• Fragrance-free – perfumes are a common cause of skin irritation in small children
• Dermatologically tested – especially important for newborns and sensitive skin
• Vegan and free from harsh chemicals – skip sulfates, silicones and parabens
• Made for babies – not just a "gentler" version of adult products

Why we started Rufs

We couldn’t find what we were looking for: safe, baby-friendly hair care that actually worked for all hair types and all ages – from fine, wispy newborn hair to curly, thick or easily tangled hair. So we created Rufs.

Our products are:

• Developed in Sweden, together with real families
• Fragrance-free and dermatologically tested
• Vegan and free from unnecessary additives
• Made with caring ingredients – like organic shea butter and aloe vera

They’re gentle enough for newborns – but also loved by older kids and adults with sensitive skin or scalps.

Safe, thoughtful hair care for the whole family

We believe hair care can be more than just a quick thing you do in the bathroom.
It can be a moment of closeness, of comfort, of learning to care for yourself.
And the earlier kids get a positive relationship with their hair – the better.

Rufs is made for those moments.
For kids with big feelings and little tangles.
For grown-ups who want to choose with heart.
And for anyone looking for fragrance-free baby hair care that actually works. 💚

 Curious to try it out?

Check out our fragrance-free shampoo and conditioner – developed for newborns.