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FRAGRANCE-FREE · DERMATOLOGICALLY TESTED · MADE IN SWEDEN
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December 11, 2025
Why a Wide-Tooth Comb Matters: Gentle Detangling for All Hair Types
A gentle wide-tooth comb that reduces breakage and makes detangling easier — wet or dry....
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July 02, 2025
Leave-In Conditioner vs Curl Defining Cream – What’s the Difference and How to Use Them
If you’re navigating the world of haircare for curly, wavy, or easily tangled hair, understanding...
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June 12, 2025
A curl cream that brings out your natural texture – your way 💚
Curls, waves, coils or straight strands looking for a little shine Our Curl Defining Cream...
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February 28, 2025
Clean Hair Care – What Does It Really Mean?
As a consumer, it’s not always easy to navigate through all the promises, certifications, and terms...
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February 22, 2025
Leave-In Conditioner vs. Detangling Spray – What’s the main difference between them?
Need extra moisture or a quick fix for tangles and knots? Then Rufs Moisturizing Detangler...
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January 09, 2025
Hear our founder talk about why she started Rufs
In this video, our founder Maja shares her personal journey with curly hair, discussing the...
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