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July 02, 2025
Leave-In Conditioner vs Curl Defining Cream – What’s the Difference and How to Use Them
If you’re navigating the world of haircare for curly, wavy, or easily tangled hair, understanding...
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June 12, 2025
A curl cream that brings out your natural texture – your way 💚
Curls, waves, coils or straight strands looking for a little shine Our Curl Defining Cream...
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February 28, 2025
Clean Hair Care – What Does It Really Mean?
As a consumer, it’s not always easy to navigate through all the promises, certifications, and terms...
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February 22, 2025
Leave-In Conditioner vs. Detangling Spray – What’s the main difference between them?
Need extra moisture or a quick fix for tangles and knots? Then Rufs Moisturizing Detangler...
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January 09, 2025
Hear our founder talk about why she started Rufs
In this video, our founder Maja shares her personal journey with curly hair, discussing the...
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November 20, 2024
Why Animating Textured Hair is Such a Challenge
The Lack of Representation in Media As a parent of kids with different looks and...
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