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Detangling Stories
Here we interview people to explore their personal stories and experiences related to hair.
July 15, 2026
Meet Annie – hair crises, family and finding joy in the everyday
Meet Annie Rapp and read about family life, embracing natural curls, her favourite Rufs products...
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May 30, 2026
Lina Andersson on curls, life and staying curious
Lina is a freelance Art Director, influencer and founder of the accessories brand Lite Kalabalik....
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March 18, 2026
When You Lose Your Hair – Ingela’s Story of Living with Alopecia
Ingela was 16 when she started losing her hair. Today she lives with alopecia, three...
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August 21, 2025
A Malmö girl! Basketball star, mental coach – and a role model for many.
Kalis Loyd, Malmö-born basketball star and mental coach, shares her journey on and off the...
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March 28, 2025
At Home with the Aulin Family
Step inside the colorful home of the Aulin family in Råå. Camilla, a fashion enthusiast...
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March 07, 2025
A wash day with the Hallbäck trio!
A detangling story with artist Jessica Hallbäck and her adorable family The other week, we...
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